Sunday, May 23, 2010

WHAT'S SO UNIQUE ABOUT DRY RAW DENIM.

FAQs!

WHAT IS THE TECHNICAL DEFINITION OF DRY DENIM?

Dry or Raw denim is denim fabric that is not washed during the production phase, after the color treatment process. Unlike most denim, the makers of Dry or Raw Denim allow this process to happen in a natural aging cycle of the denim fabric itself, instead of speeding it up to creating a “desirable” purchase look.

WHY WOULD I WANT TO BUY DRY DENIM?

Most people who are dry denim enthusiasts feel that these jeans are truly a pair of jeans that are going to be fit and worn to your specific body. Because Dry Denim is not going to have wear to it when you first receive them, the denim will then only be affected by your daily life, by your activities, by your unique set of experiences, making each mark, line and even tear, authentic to not only the brand, but to you.

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